Media Studies A level

 As a task, Mr Welch has given us a playlist of music videos to analyse and how they represent things: 1. All Caps by MF DOOM: https://www.youtube.com/watch?v=gSJeHDlhYls In this video the style of a 1950s golden age pop art comic is used to pay tribute to the comics such as Marvel and DC who inspired DOOM in his childhood to create music and adopt his stage persona: That of a stereotypical comic book villain, DOOM himself is represented in the video as a hulking scientific mutant - a prototypical character archetype of the day inspired by characters like the Hulk or The Thing The song and video complement the "virtual band" esque aesthetic of DOOM - maintaining the illusion that he is this fantasy character presented to us in the video 2. Feel Good Inc. by Gorillaz: https://www.youtube.com/watch?v=HyHNuVaZJ-k This video by Gorillaz is chock full of representations, for example: The outside world in the video is represented as drab, lifeless and chaotic - as shown by the ...

 A subtask that I will need to complete will be to make a behind the scenes interview video for the ads.

  Digital disruptor  - A business that uses new technologies to do things in new ways: setting a trend which other companies then follow Technological Convergence  - All digital devices converging into one place Globalised Media  - Media companies becoming global, worldwide companies instead of being restricted to a single area or country SVOD  - Streaming-Video-On-Demand

 In this ad we see Cell discussing with Gabriel about how they need him to wake up and offers him the red or blue pills (1) Have you ever felt like something is missing from your world? (2) Like you've been given a puzzle with all the pieces but one. (3) What if I told you I could give you that piece and you could see the picture for what it really is? I will warn you though, it is by no means a free trade, (4) there are people and things out there who will give everything they have to keep it. (5) So, are you out, or are you in? (1) - Cell is sat down in a tree, talking to Gabriel (2) - Shows a person walking past Gabriel and disappearing (3) - Cuts back to Cell and Gabriel (4) - Shows Cell and Gabriel being confronted by Moore, who pulls out his gun (5) - Cuts to Cell offering the red and blue pills   The characters in the ad will be: Gabriel Cell Agent Moore Below is the storyboard I completed on paper - some events have been changed as I worked as I found they were better ...

 The ad covers the main character Gabriel Light being interviewed in a room about a woman known as "Cell". During the interview Agent Moore chastises Gabriel for conspiring against the Matrix.   "It is a pleasure to meet you Mister Gabriel..." "How do you know my name?" "I know many things about you Mister Gabriel. (1) I know you live alone and are (3) unemployed by day and a hacker by night. I know that recently you were contacted by the terrorist known as "Cell" and I know it was then that she bestowed to you some information you were not meant to know. (6) You see Mister Gabriel, we live in a world that is... (7) ephemeral, so when somebody threatens it's safety, it is up to me to restore it - by any means necessary (8) (9) (1) - Agent Moore sits down at the table with a file - opposite Gabriel (2) - Moore opens his file (3) - Gabriel coding at a computer (4) - Shows Cell fighting some men (5) - Shows the red and blue pills in Cell...

 Storyboards are a type of pre-production document mad before shooting begins. This will offer a concise and complete representation of how the finished shot may look. storyboards must include various things from sketches and their explanations, sound info and camera info etc. so every member of production knows exactly what they need to do. Storyboards are vital as they will detail how the shot looks and make sure a satisfying shot can be created through intense planning as they help to organize everything and highlight weaker elements. Things to remember - do not neglect backgrounds, you do not need to know how to draw well. Use arrows and boxes to represent movement of characters, cameras, lighting, etc.. Use numbering to signify order. Be detailed, should tell who is responsible for what - confusion must be avoided. Storyboards let you be concise with filming. However: remember that sequences are liable to change and sometimes storyboards are not concerete. Write time indicator...

You cannot blame me for the shortsightedness of humanity. All this time you held the key to real change yet never the will to carry it out. Events are underway that will change things forever - there is a storm coming - and you need to know what side you are on.