Media Studies A level

 The video idea I have had is a fight scene set to the song "Yankee and The Brave (ep. 4)" by Run The Jewels - the video in question will be a narrative, tongue in cheek postmodernist pastiche parody of 80s and 90s Kung Fu and samurai movies as well as combining it with tropes of school movies. The song I have chosen is an anthem as it is made by the radical progressive band Run The Jewels and is the famous debut single on their 4th album RTJ4 which released in 2020, the song is one of their most successful and is popular amongst fans and non-fans alike and remains a prolific protest song to this day due to it's criticism of police brutality I plan to use the connotations of Yankee and The Brave - that it is a parody of Saturday Morning Cartoons which ran adjacent to the 80s and 90s media I will be basing the video on. The video will be composed of two parts - the intro, which will be parodic of consumer culture and will be me and Anton beginning to watch the rest of the ...

 For my practice for music video creation I will be making a custom 1 minute music video to the Fatboy Slim song "Weapon of Choice" For this video I will take advantage of the teleportation technique I perfected with my Matrix videos as well as using some stop motion to create the illusion of invisible vehicles

Colours can be vital to creating atmosphere in music videos - I will have to pay close attention to what I do with my colours  Synasthesia for example can be triggered by colours and stuff in music videos

 As a task, Mr Welch has given us a playlist of music videos to analyse and how they represent things: 1. All Caps by MF DOOM: https://www.youtube.com/watch?v=gSJeHDlhYls In this video the style of a 1950s golden age pop art comic is used to pay tribute to the comics such as Marvel and DC who inspired DOOM in his childhood to create music and adopt his stage persona: That of a stereotypical comic book villain, DOOM himself is represented in the video as a hulking scientific mutant - a prototypical character archetype of the day inspired by characters like the Hulk or The Thing The song and video complement the "virtual band" esque aesthetic of DOOM - maintaining the illusion that he is this fantasy character presented to us in the video 2. Feel Good Inc. by Gorillaz: https://www.youtube.com/watch?v=HyHNuVaZJ-k This video by Gorillaz is chock full of representations, for example: The outside world in the video is represented as drab, lifeless and chaotic - as shown by the ...

 A subtask that I will need to complete will be to make a behind the scenes interview video for the ads.

  Digital disruptor  - A business that uses new technologies to do things in new ways: setting a trend which other companies then follow Technological Convergence  - All digital devices converging into one place Globalised Media  - Media companies becoming global, worldwide companies instead of being restricted to a single area or country SVOD  - Streaming-Video-On-Demand

 In this ad we see Cell discussing with Gabriel about how they need him to wake up and offers him the red or blue pills (1) Have you ever felt like something is missing from your world? (2) Like you've been given a puzzle with all the pieces but one. (3) What if I told you I could give you that piece and you could see the picture for what it really is? I will warn you though, it is by no means a free trade, (4) there are people and things out there who will give everything they have to keep it. (5) So, are you out, or are you in? (1) - Cell is sat down in a tree, talking to Gabriel (2) - Shows a person walking past Gabriel and disappearing (3) - Cuts back to Cell and Gabriel (4) - Shows Cell and Gabriel being confronted by Moore, who pulls out his gun (5) - Cuts to Cell offering the red and blue pills   The characters in the ad will be: Gabriel Cell Agent Moore Below is the storyboard I completed on paper - some events have been changed as I worked as I found they were better ...